Vol. 8, No. 1, 2022

The purpose of this study is to identify effective ways of Internet promotion of educational services of higher educational institutions. The methodological basis of the study is the results of: monitoring and analysis of domestic and foreign publications on the identified issues; analysis of Internet promotion performance indicators of the Marketing and Trade Department of the Vladivostok State University of Economics and Service, including the analysis of Instagram promotion statistical data; as well as a survey of consumers of educational services. The article analyzes the effectiveness of an advertising campaign to promote educational services using various Internet marketing tools, identifies the most effective of the tools used, namely: content marketing and targeted advertising.

.

Among the factors that contribute to increasing the effectiveness of R&D, a special place is occupied by the issue of effective work planning, criteria for monitoring their effectiveness. The low research effectiveness noted at the level of state institutions hinders the innovative development of our country. The first fundamental step in solving this problem is the preparation of detailed comprehensive technical specifications based on effective work planning, the very possibility of which is a hotly debated issue in the scientific and technical community. The direct relationship between results planning and objective monitoring of the work progress, which together lead to increased effectiveness, the possibility of redistributing the budget in favor of highly effective innovative developments, is analyzed, and shown. Based on the lean R&D approach and tailored readiness levels criteria, both the possibility itself and practical step-by-step recommendations for planning and operational monitoring of results are shown. The recommendations are considered on the example of the formulation of detailed criteria for the necessity and sufficiency of pilot sample testing as the most important element of the early motivation of an industrial partner to get into cooperation. The described methodology is an important part of the lean R&D concept developed by the author, towards differentiated risk management based on numerical readiness levels criteria, early decision-making on the transformation of goals and objectives of work depending on the results obtained, and reasonable redistribution of investments. The result of the study is practical recommendations for planning and operational control of the results achieved to create competitive innovative products, early diagnosis of risks, justifications for the redistribution of resources. The article may be of interest to heads of research departments of universities, innovative companies, startups, venture funds, development institutions.

The purpose of the article is to study the development of research in the field of quantum technologies, based on a bibliometric analysis of publications indexed in databases from the Web of Science Core Collection from 1990 to 2020. The global output of publications, the productivity of individual countries and organizations, indicators of international scientific cooperation are considered. The characteristic features of world studies in the field are revealed: a high concentration in the group of leaders, a noticeable participation of corporations and military scientific structures, and growing international cooperation. Considerable attention is paid to the positions of Russia, which towards the end of the period returned to the top ten countries in terms of productivity. The Russian Academy of Sciences is the sixth among the world scientific organizations in the production of publications on quantum technologies for the entire period; Russian scientists actively cooperate with foreign scientists, including those from leading Western countries. The internal landscape is characterized by a significant predominance of the “Center”, where the country’s leading research institutes and universities are located, and the still small research contribution of the Russian commercial sector.

The article presents the results of a study that substantiates the effectiveness of creating new industrial enterprises based on clusters, industrial parks and technology parks in the regions of Russia for their development. The authors proposed a method that allows using authoritative national ratings and the author’s rating of the regional new industrial infrastructure to quantify the impact of the creation of new industrial enterprises in the region on the socio-economic situation of the regions and their environmental situation. The advantages of the method include its reliability and objectivity, information security. As a result, the conclusions are substantiated: the created technology parks, clusters and industrial parks play a significant role for the development of the industry of the regions, improving the environmental situation and accelerating socio-economic development, but the process of creating industrial enterprises using a new industrial infrastructure requires intensification. The results obtained will contribute to solving the problem of measuring the effectiveness of the development and functioning of regional industrial systems.

The article proposes a Telegram bot to automate the process of assessing the readiness level of the technology. Flowcharts reflecting the algorithm of the bot, and images demonstrating the appearance of its interface are presented. To confirm the correct operation of the Telegram bot, a random project was taken, its main characteristics were highlighted, and based on them, a conclusion about the technology readiness level was made in two ways: by expert evaluation in accordance with the national standard and using a bot running on a personal computer with the Windows operating system and on a mobile device with the Android operating system. With equal input data, the conclusion about the readiness level of the technology obtained at the output of the algorithm coincides with the result of the expert assessment. It is proposed to use the Telegram bot as a source of an additional opinion about the level of technological readiness of the project.

The article is devoted to the methods for maturity assessment of an innovative product or technology for implementation at the enterprises of JSCo “RZD” and assessing the risks of not achieving the readiness level of innovative projects. The main principles, scope and effects of using methods are noted.
The method was developed for JSCo “RZD” and based on the TPRL methodology for a complex assessment of the technological project readiness level with the improvement of the procedure, rules and the mathematical model of assessment in accordance with the management processes in the railway industry. Approbation of the proposed assessment methods was carried out on the examples of promising innovative proposals received by the “SingleWindow of Innovations of JSCo “RZD”.
The methods can be used for: a) assessing the level of technology development in JSCo “RZD” and comparing the level of technological development of the Russian Railways holding with foreign analogue companies; b) making a management decision on financing a development project, or on purchasing an innovative product and (or) technology and introducing it into the production process of JSCo “RZD”; c) building and verifying a product (technology) development and implementation roadmaps; d) monitoring the implementation of a project for the development and implementation of a product (technology), etc.
The application of the methods will improve the efficiency of innovation activities in JSCo “RZD”.